Email marketing has become essential for businesses of all sizes to reach and engage with their customers. There are hundreds of platforms that offer a range of features and functionalities that help businesses create and manage email campaigns, track performance metrics, and automate personalized communications through SMS and MMS. Here at Wiyre, we’ve tried and tested a lot of email marketing software, and with so many options to choose from, it’s hard to decide which platform to use. We’ve distilled all of the options down to our top three choices, perfect for beginners all the way to professionals.
Best 3 Email Marketing Solutions (2023)
| Email Marketing Software | Pricing | Free Option? | Best For |
|---|---|---|---|
 Read: ActiveCampaign Review | Most affordable plan starts at $29 per month | Free for 14 days. Begin Free Trial | All-in-one, full service marketing platform for professionals. Pretty much everything you’ll ever need to send professional email and marketing campaigns. |
 Read: Mailchimp Review | Most affordable plan starts at $13 per month | Free forever. Begin Free Trial | Beginners just getting started with email marketing. Simple, easy, and no-frills for those who just need to send email campaigns to contacts. |
 Read: Klayvio Review | Most affordable plan starts at $20 per month | Free forever. Begin Free Trial | Marketers and business owners that want to take advantage of SMS/MMS functionality in addition to their email marketing campaigns. |
Why did we choose these three tools?
We chose these tools because they provide a full spectrum of email marketing solutions for all experience levels, from beginner (Mailchimp), intermediate (Klayvio) and advanced or professional marketers (ActiveCampaign).
Mailchimp – Best For Beginners
Mailchimp is an excellent solution for beginners getting started with email marketing due to its ease of use and affordability. It provides a range of features and functionalities that help businesses create and manage email campaigns, track performance metrics, and automate personalized communications. One of the most significant advantages of using Mailchimp is its user-friendly and straightforward interface. The platform provides a drag-and-drop email editor, which allows users to create beautiful emails without any coding experience (although if you know your way around HTML and CSS, you can modify the underlying code if you’d like). Additionally, Mailchimp offers a vast library of customizable email templates that can be tailored to fit a business’s specific needs.
Another advantage of using Mailchimp is its affordability. It offers a free plan for businesses with up to 500 contacts, making it an excellent option for small businesses, startups, and non-profits. As the business grows, users can upgrade to one of Mailchimp’s paid plans, which offer more advanced features such as automation and segmentation.
Read more: Mailchimp for Nonprofits – More than just a discount
Key Takeaway: Mailchimp is an excellent solution for beginners getting started with email marketing due to its ease of use, affordability, and range of features. Its user-friendly interface, advanced automation features, and robust analytics make it an ideal choice for businesses looking to create and manage effective email campaigns.
Klayvio – Perfect for Marketers and Small Business Owners
Klaviyo is an excellent solution for intermediate users who already have some experience with email marketing. The platform offers advanced features that are ideal for businesses that are looking to take their email marketing to the next level. One of the key advantages of using Klaviyo is its focus on integrating with various e-commerce platforms. Klaviyo offers advanced e-commerce integration features that are specifically designed for businesses that sell products online. These features include personalized product recommendations, abandoned cart reminders, and purchase follow-up emails, which are all essential for driving conversions and increasing sales.
Another advantage of using Klaviyo is its advanced segmentation and automation features. The platform allows users to segment their email lists based on subscriber behavior, such as purchase history or browsing behavior. This enables businesses to send personalized emails to their subscribers based on their specific interests and behavior.
Klaviyo also offers more advanced automation features than other email marketing platforms. The platform allows users to create automated workflows based on a range of triggers, including subscriber behavior, date-based events, and external API integrations. This level of automation enables businesses to create sophisticated email campaigns that are personalized, timely, and effective.
Watch Video: How to Setup and Use Klaviyo with Shopify (For Beginners)
Key Takeaway: Klaviyo is an excellent solution for intermediate users who already have some experience with email marketing. Its advanced e-commerce integration, segmentation, and automation features, along with its sophisticated analytics and reporting, make it an ideal choice for businesses looking to take their email marketing to the next level and drive more conversions and sales.
ActiveCampaign – Full-Service Marketing CRM for Professionals
ActiveCampaign is a powerful email marketing software that offers a wide range of advanced features and functionalities, making it an ideal solution for advanced and experienced users who already have lots of experience with email marketing. The full service marketing platform has very advanced automation features – the platform offers behavior-based automation, which allows users to trigger automated campaigns based on subscriber behavior. This enables businesses to send highly personalized and targeted emails to their subscribers, leading to higher engagement and conversions.
ActiveCampaign also offers advanced segmentation features, allowing users to segment their email lists based on a wide range of criteria, such as demographics, interests, and behavior. This level of segmentation enables businesses to create highly targeted email campaigns that resonate with their audience, leading to higher open and click-through rates for email campaigns. ActiveCampaign has a unique feature called the advanced lead scoring system. This feature assigns a score to each subscriber based on their behavior and engagement with the business. This enables businesses to identify their most engaged and valuable subscribers, and create targeted campaigns to nurture those relationships.
The reason why ActiveCampaign is for professionals is that it’s not just an email marketing platform. ActiveCampaign is a customer experience automation (CXA) platform that goes beyond email marketing to provide a suite of tools for businesses to engage with their customers and automate their marketing, sales, and support processes. IT even has a full-fledged customer relationship management (CRM) system that allows businesses to track and manage their interactions with customers, including contact information, activity history, and custom fields.
Read More: Mailchimp vs. ActiveCampaign – A Complete Review
Key Takeaway: ActiveCampaign is an ideal solution for advanced and experienced users who already have lots of experience with email marketing and marketing in general. Its advanced automation, segmentation, lead scoring, and integration features make it an excellent choice for businesses looking to take their email marketing to the next level and maximize their ROI.