Over the past few years, e-commerce has exploded, and the number of e-commerce platforms has grown to meet the demand. Two of the most popular choices in the market for many business owners and entrepreneurs large and small are Shopify and Etsy. Both platforms offer an array of tools to help new businesses launch their … Read more
Ad blockers are the bane of a webmaster’s existence. Ads support much of the free content that exists on the web today, and without them, many publishers will be unable to support their websites and continue creating content. That’s why it’s important to enable the Ad Blocking Recovery option with AdSense to display a message … Read more
As with any company, nonprofits are required to invest heavily in marketing to create awareness, boost social engagement and garner enough attention to attract potential donors to their causes. Similar to any profit-driven company, email marketing will likely form part of a well-balanced marketing strategy for nonprofits as well. There are a few email platforms … Read more
What better way to understand what your audience is looking for than to ask them directly? Surveys and polls give you valuable insight into what your audience cares about most, and allows you to make data-driven decisions from the results of your survey. Surveys and polls are a wonderful tool to better understand your audience’s … Read more
If you’ve been buying or selling items on Facebook Marketplace recently, you may have seen an optional field in the “Item for Sale” screen that says “SKU”, but what does this mean? SKU is the abbreviation for Stock Keeping Unit. On Facebook Marketplace, a SKU is a convenient way to keep track of what products … Read more
Most business owners and startup experts can agree that launching a business, growing it into a successful endeavor, and then keeping it relevant in the minds of the consumer can be challenging. At the forefront of any successful business, you will likely find an email marketing program such as Mailchimp or ActiveCampaign working behind the … Read more
WordPress remains one of the foremost popular, free, and open-source content management systems in the world, and powers a myriad of different sites from e-commerce businesses to personal blogs. Despite WordPress being very popular for businesses large and small, many WordPress website owners struggle with their site being slow. Ensuring that your WordPress website isn’t slow … Read more
Mailchimp allows you to configure SPF and DKIM records to authenticate your custom domain. You can still send emails without authenticating your domain, but some major email service providers (like Gmail or Yahoo Mail) may mark your emails as spam if you don’t have the proper SPF & DKIM records. Adding these records and authenticating … Read more
Update: As of January 2023, USPS has discontinued Regional Rate boxes. This means you will no longer be able to take advantage of regional rates. You can still use the boxes themselves, but they will be processed as weight and rate packages according to current USPS pricing rules. For the official announcement, please read the … Read more
Website uptime is important, and every second your site is down means lost visitors and potentially missed revenue. Making sure that you have monitoring in place to check that your site is operating as expected is critical, but you also need to be alerted as soon as something goes wrong. With New Relic, you can … Read more